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Steelhouse Nightclub, Sheffield

New owners meant a new direction for the team at Steelhouse Nightclub in Sheffield. With only weeks to prepare for the influx of students to our city, design was a key part of attracting this new fanbase.

week loosely translates to one thing, open.every.day. There was a clear stipulation that no overriding theme was to be used, meaning each design needed to work in its own right. The undertaking was six lots of branding, colour schemes and research was required to ensure that the nights would be a success. To accompany these we also designed matching posters for each night to ensure that a more expansive marketing effort was undertaken. Social Media is a huge part of nightclub promotion and so to assist our client in taking advantage of this we provided digital banners for their social media pages. These were changed frequently and afforded a fluid online advertising campaign which was always relevant and up to date.

Required to accompany the nights were more 'general' marketing materials. These included the design of marketing cards which were fun, cheeky and extremely shareable. Have a look at the images above, see if you can guess which they are. Then there were the wristbands to gain entry to all of the clubnights, these were kept simple, no need for overkill there. Just the brand. To cap off this particular project we designed some VIP menus for their table service which were simple, classy and entirely appropriate for the clients requirements. We loved working with such a vibrant brand, and look forward to many more exciting projects in the future.

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