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Underground Fitness, Sheffield

After successfully marketing their ‘Bounce Buster’ company through Pop up Banners Flyers and various other Marketing Materials Underground Fitness knew just where to come to get their new venture off the ground.
The idea was to launch a new kind of gym, one where individual attention was given to the patrons through a Personal Training medium. Georgia’s location in an affluent area of Sheffield dictated that a design with members only exclusivity would maximise appeal. Feeling the need to not exclude potential revenue we began working on branding which retained an exclusive air but which was also accessible. We decided upon using symbols as something excitingly simple and attractive but retaining its exclusive feel. 
It also contains a dual-meaning as it contains both the business initials and also an image of someone exercising. We then used colours to ‘seal the deal’ using a deep purple in the background as a base to contrast against an intense yellow, further expressing the alliance between corporate and cool. The versatility of the symbol idea then allowed us to implement the scheme effortlessly throughout her printing and website requirements.
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Telephone: 0114 232 4961
Freephone: 0800 141 2090
Visit: 94-96 Holme Lane, Sheffield S6 4JW 
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